Practitioners, not project managers.

Every UpShift HQ engagement and every Cohort is led by a practitioner. We bring the leadership, systems, and operating cadence that help EOS companies run their technology and their AI.

Dustin Parham

Dustin Parham

Founder · Fractional CTO and AI leadership facilitator

Dustin brings 20+ years of tech leadership to EOS companies. He leads the fractional CTO engagements and the AI Leadership Cohort, and he builds the systems, accountability, and operating rhythm that stay after he leaves.

  • ✓ 20+ years tech leadership
  • ✓ 5+ years working inside EOS
  • ✓ EOS · Agile · Lean · Flow
  • ✓ Based in Colorado
LinkedIn →

Kayla and Brooks join Dustin on Transformation Sprints.

Kayla Doan

Kayla Doan

Fractional Head of Product

Kayla is a seasoned product leader with over a decade of experience in AI, B2B, and B2C sectors. She transforms visionary ideas into scalable, market-ready products and brings calm, strategic process to fast-moving teams.

  • ✓ 10+ years product leadership
  • ✓ AI · MVP Scoping · Roadmap Strategy
  • ✓ Founder, Intentional Ventures
LinkedIn →
Brooks Patton

Brooks Patton

Fractional Director of Engineering

Brooks combines full-stack engineering depth with a genuine passion for team development and continuous learning. From NASA's Advanced Supercomputing Facility to leading engineering orgs, he builds cultures where great work happens sustainably.

  • ✓ Full-stack · Cloud · Systems Architecture
  • ✓ NASA · Health Scholars · Galvanize
  • ✓ Organizer, Denver Node.js Meetup
LinkedIn →

Two ways to start.
No long-term commitment required.

START HERE — FREE

Start free

Take a free 5-minute assessment and get a scored read on where you stand.

Take the technology assessment → Take the AI readiness assessment →
Already know what you need?

Book a 20-minute call

Twenty minutes with Dustin. Bring your technology or AI situation. He'll tell you honestly what makes sense. No pitch, no deck.

Book a 20-minute call

20 minutes · Calendly · Dustin, not an SDR

You've probably hired consultants before who showed up, made slides, and disappeared.
That's not this.

The engagement ends with a transition plan — not a dependency. When UpShift HQ leaves, the systems stay, the team can run them, and you have a Scorecard to measure it.

Based in Colorado 20+ years tech leadership EOS-fluent from day one $0 dependency left behind